A content series that features America's most influential career experts. Every video provides busy students with actionable career-related advice, and helps establish the school as the leader in connecting education to careers. The series has been a major success, with some videos receiving nearly 1.5 million views to date.
Here's a sample from career expert Kathryn Minshew. She is the Founder & CEO of The Muse, a career website that helps people figure out what they want to do with their lives and how to get there. She was named to Forbes’ “30 under 30” in Media, as well as Inc.’s “15 Women to Watch in Tech.” She credits networking for much of her success and provided us with some of her favorite networking tips.
CLIENT: University of Phoenix | AGENCY: Arnold Worldwide
GRAPHICS: Joystick Interactive | CW: Erin Arbaugh
MY ROLE: Concept, art direction