I shot, styled, and edited all of the office humor posts in-house
All of the inspirational quotes were illustrated and lettered by hand
UPX Social Case Study
The number of followers tripled from 490,000 to 1.7 million, the average post engagement jumped by 133%, and we recorded an almost 31.5 million organic reach. We were doing it for the students but this work even earned us a spot as a Shorty Award finalist.