Growing up in Russia, I watched my mother draw blueprints for dams. Scrolls of paper taller than me attached to easels, with intricate lines crisscrossing to create patterns, and an endless supply of rulers and sharpened pencils. Her work outsmarted hundreds of tons of rushing water and had to walk a fine line. If the design wasn't strong, it would crack. And if it wasn't beautiful, the people it was built for would want to tear it down.
That's what I see in advertising.
That's why I love it.